Merch is an integral part of any brand.

It's advertising, it's conversation starters, and it's a way to build a following and grow your tribe.

People love representing the things that they love.

Atomic Action launch T-shirt

One of Generation Atomic's biggest projects was the development and rollout of a mobile app that helped facilitate advocacy conversations about clean energy and power plants affect other aspects of the community. Each member of the team got a personalized raglan-baseball-style t shirt with the Atomic Action logo, their first name/nickname, and Generation Atomic logo on the back.

Valley Pastries SKOl SWAG

Purple and gold are not usually part of the VP brand, but during football season everyone needs to show a little pride.

Generation Atomic Fundraiser Swag

Finding ways to cleverly represent logos in one-color saves on printing costs and lets me work in half-tones and make use of negative space. It's one of my favorite kinds of projects because it gives me an extra challenge and I get to use a lot of techniques from my college screen printing days.